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Sky Atlantic is a television channel brand owned and operated by Sky plc. It broadcasts in the United Kingdom and Republic of Ireland. Separate channels with the same name also operate in Germany, Italy and Austria. It launched on 1 February 2011 on Sky in the United Kingdom and Ireland.〔(【引用サイトリンク】title=Sky Atlantic: The Home of World Class Television )〕〔(【引用サイトリンク】title=Sky Atlantic HD is new home of HBO & Mad Men )〕 Sky Atlantic is available in both standard definition and high definition, the latter on Sky Atlantic HD.〔(【引用サイトリンク】title=Sky to launch Sky Atlantic channel )〕 Stuart Murphy extended his responsibilities to become director of programmes for Sky 1, Sky 2, Pick and Sky Atlantic.〔 On 5 May 2011, Elaine Pyke, the head of drama at Sky, was promoted to director of Sky Atlantic, reporting to Murphy. Programmes on the channel are also offered to Sky customers via on-demand channels including the On Demand and Sky Go services. Both BT TV and Virgin Media had held talks with Sky over the new channel but have been unable to agree a carriage deal, in Virgin's case due to pricing.〔(【引用サイトリンク】title=Virgin Media to miss out on Sky Atlantic )〕 It was announced on 25 October 2010, that Sky Atlantic would launch on Sky channel 108, which was previously occupied by Sky3. Sky Atlantic also utilises the HD swap bouquet system developed by Sky, which switches SD channels with HD channels for HD Pack subscribers, meaning Sky Atlantic HD is on channel 108 and the standard definition version appears on channel 222.〔(【引用サイトリンク】title=Sky Atlantic to launch next month )〕 A one hour timeshift of Sky Atlantic started broadcasting on 20 September 2012 on channel 173.〔(【引用サイトリンク】title=Sky Atlantic +1 launching, September 20th )〕 It moved to channel 170 on 9 June 2015 as part of a reshuffle which also consisted of Sky 3D closing (only an On Demand channel), Sky Livingit renaming to Real Lives, and Sky Arts 1 and 2 merging to form a single channel. ==Programming== Sky Atlantic relies heavily on screenings of US television programmes, with 40% of all programming coming from HBO. Although the channel mainly screens dramas, there are blocks in the schedule dedicated to comedies and movies The launch of Sky Atlantic followed the broadcaster's £150m, five-year deal to buy exclusive UK and Irish TV rights to HBO's entire archive, new HBO programming and a first-look deal on all co-productions.〔(【引用サイトリンク】title=Sky agrees output deal to become the UK home of HBO )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sky Atlantic」の詳細全文を読む スポンサード リンク
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